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By Tom Demerly and Jan Mack for tomdemerly.com

An elderly man and woman driving eastbound on Hines Drive under Telegraph Road in Dearborn Heights were rescued from serious injury or worse after a crash and vehicle fire on Wednesday, June 14, at approximately 5:15 PM by passing cyclists Nate Nalder, 41, of Dearborn, Michigan and friend Dave Taylor.

Nalder, an experienced road cyclist who frequently trains along Hines Drive, told us, “Dave Taylor and I were riding down Hines, going west. Just after we passed under Telegraph we saw a white, late model Ford Fusion driving across the lawn on the other side of the walking path. It was moving fast across the grass, maybe 45-50 MPH. It came back toward Hines, we heard a loud ‘boom’ and the car rolled three times.”

An unidentified male was driving the vehicle with a female in the passenger seat. The occupants of the vehicle were described as “elderly”. According to witnesses at the scene of the accident, a medical incident may have affected the driver. The cause of the accident has not been officially determined.

When cyclist Nate Nalder saw the accident happen he turned back toward the place where the vehicle came to rest. “I hurried and checked the traffic real quick and rode back to the car and dropped my bike and ran there to the driver’s side and pounded on the window.”

Nalder was attempting rescue from the driver’s side door, but heard a voice from the passenger side shout, “Help me, I’m trapped, get me out of here.”

The airbags in the vehicle had deployed and the interior filling with smoke. The vehicle began burning shortly after it came to rest.

“I said, ‘We got to get them out of here!’ said Nalder, directing rescue efforts of bystanders.  “I did not know the extent of his injuries so I asked him to undo his own seatbelt to kind of assess his condition. Myself and two others guys helped him out and walked him over and set him down.”

As the fire spread, and without regard for his personal safety, Nalder returned to the burning vehicle to recover the female passenger and move her to a safe distance. Another cyclist had arrived on the scene to assist Nate Nalder and Dave Taylor in the rescue. A passing motorist had stopped on the scene and phoned 911 for assistance.

It is possible that, because of the age of the vehicle occupants and the possible medical condition of the driver, the swift selfless actions of Nate Nalder and Dave Taylor at the scene prevented more serious injury from the fire or fatalities as a result of the crash and fire.

According to the account Nalder heard from the passenger of the vehicle, who was transported from the scene by emergency personnel, the driver lost the ability to control the vehicle, possibly due to a medical incident. The passenger was able to grab the steering wheel but could not control the pedals because the driver’s legs were in the way. The passenger steered the vehicle off the road away from other cars but could not control the speed of the vehicle. It struck a pole and rolled several times.

Cyclist Nate Nalder, 41, of Dearborn, Michigan and friend Dave Taylor rescued motorists from a burning vehicle on Hines Drive on Wednesday.

When we asked cyclist Nate Nalder what made him decide to respond by pulling the victims from the burning car and how he had learned to respond to an accident situation he told us:

“When I was younger in high school I was riding in the back seat of a Jeep and came over a hill and accidentally hit a friend who was walking across the street. I just jumped out and helped. It was the automatic thing to do I guess. I grew up being a Boy Scout, doing a lot of lifeguarding classes and learning CPR. Just learning how to take care of a person when they are hurt. Something just said, ‘Get over there and do what you can to help because no one else was’ I was the first person to that car I guess.”

The quick, selfless actions of Nate Nalder and Dave Taylor at the accident scene almost certainly prevented further injury to the two vehicle occupants once the car began burning.

By Tom Demerly for tomdemerly.com


 It was like the beginning of a favorite new song. It began quietly, and you could barely hear it. The soft cooing of a distant sound, a trilling that seemed reassuring and comforting. The world was safe. Everything was all right. It was home and warm and nature surrounded our little neighborhood. I listened to it in bed, shushing my girlfriend with our heads on the pillows, “Listen!” I whispered. There was silence in the dark. Then the gentle spring breeze carried the rising song. “It’s an owl! Can you hear it?” She did. “That’s a good sign. They trap mice and are good for the environment and the neighborhood. He probably lives at the end of the block down by the park.”

We drifted off to sleep to his quiet, lilting song. It made for an easy transition to dreams of rolling, wooded hills filled with friendly owls building nests, cooing their gentle songs while sitting on tree branches as wise, powerful sentinels maintaining the delicate balance of nature.

The Eastern Screech Owl (Megascops asio) is a relatively common small owl species found throughout the Midwest and into Canada. It eats mice, rodents, and has adapted well to a suburban environment.

Owls are oddly social and friendly birds to humans. One very early morning a few years ago in Mission Viejo, California I saw an owl swoop down, glance off the windshield of an SUV driving in the early morning darkness, then drop into the street. I walked over to him, he appeared stunned in the middle of the street but otherwise, hopefully, OK. I spoke to him for a moment, asked him if he was OK. His feathery owl head pivoted to my voice. He looked confused, stunned. I scooped him up carefully in my arms, his soft feathers delicate to the feel.

I don’t know how to take care of an owl. I figured I would bring him home, get him a drink and make a little nest for him and take it from there. He was large, the size of a small cat, and very beautiful. He was also exceptionally well mannered, riding in my arms comfortably as if he knew I was trying to help.

In only a block of walking he had composed himself from the brush with calamity. He spread his wide wings carefully even as I held him, then gently lifted off with a downward flap and flew out of my arms. He did one circle over my head, as if to demonstrate he was fine and say thank you for the help, then he flew east up toward the mountains on the outskirts of town. Helping the owl felt like religion. It was like being visited, and blessed, from another world. A kinder, fairer world.

When I heard the owl outside our window here in Dearborn, Michigan I was elated. This is a great omen, a sign that our neighborhood is blessed and safe and well looked after. That things are in balance and that nature and mankind have arrived at a reasonable détente.

But then reality smashed home.

The quiet song disappeared. The owl was found in the street, his eyes barely open, standing on the ground. Confused, sick, in deep trouble.

A Good Samaritan named Jamie found the owl in the street a few days later around 10 PM. She said he was half dead. She picked him up, called the University of Michigan Emergency Veterinary Hospital. She was on the phone with them, getting instructions for how to save the owl as she held him in her arms. He opened his eyes once and she spoke to him as she held him. Then he closed his eyes.

They never opened again.

The owl in our neighborhood died because someone put out rat poison to try to control mice. But the problem with poison is it doesn’t know to only kill mice. It kills everything. The mouse eats the poison, the owl eats the mouse. The owl dies too. And we are left in a world without the owl’s song. It’s a world different than intended. A world that is ruled by our poison, literal and moral.

Using poison to control animals is wrong and immoral. We learned that in the 1950’s and ’60’s with DDT poisoning, and countless times since. It’s also ineffective and short-sighted. The owl was in charge of controlling rodent populations and did an effective job. He maintained a manageable balance of nature. When that is disrupted the results are always different than we imagine, and never better. But our human, insatiable need to control things drive these short-sighted and selfish decisions like using poison to kill a mouse.

You can buy things and you can build things. A fancy house, a yard that looks like a golf course. It proves you are rich and fancy. But you are driving a wedge into the world that pries things apart and ruins what was here before us and will hopefully return when we are gone. We are not better or smarter or stronger or more important. We’re temporary participants in a complex process. When we upset the process we spread suffering, not only to animals around us but to our own lives, often without even know it.

When I think of the most important events in my life, the most extraordinary, the most valuable and lasting they are not the day I bought a car or a house. I actually don’t remember much about those things. But I remember the owl in the street in California. I remember the song of the owl down the block. These things had value. They reminded me that I am part of something bigger and that, if I care for it, it will care for me.

But when the owl down the street went silent I suddenly felt very alone.

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By Tom Demerly for tomdemerly.com

This past Presidential election was one of the most divisive and closely contested in the past three decades. We’re still arguing about the outcome. It was set against a backdrop of new participant media. Everybody with social media has a voice of equal visual size, if not reach.

Because of this our closely contested and highly divisive election played out over the stage of social media. And now it feels like we’ve entered an era of rising hysteria.

Why?

From the printing press, the Manhattan Project, the Internet, stem cell research, and social media, we develop technology before we develop the ethics and conventions to employ it with moderation and reason. We just turn it loose, and hope for the best. We’re experiencing that now with social media and in politics.

We’ve entered an era of more polarized and less moderate opinion shared at louder volume than I’ve known in my 55-year lifetime, and maybe in the history of mankind. Author/philosopher Alan Watts once recounted a tour of the MIT campus where the vast and numerous science and engineering facilities were showcased with pride and grandeur, but when someone asked where the philosophy department was, the response was, “Oh, I think it is somewhere over by the library.”

Some of that may be good. But a lot of it isn’t. At least not yet.

There is an axiom that if you redistribute the collective monetary wealth of the planet equally between all people it will, over time, wind up right back with the people who originally had it, and away from those who didn’t.

But what if you equally distributed access to publishing media? To having a public voice? The same outcome might happen in contributory/social media, and for the same reasons. People may not use it responsibly and with reason. So, just as those who would not be good at managing monetary resources would fall victim to those who are, those who do not use communicational resources responsibly will stop getting listened to and lose their voice to those with more judicious use of media. But before they do lose their voice they raise the volume and frequency in one last, desperate attention grab.

We are at the leading edge of that redistribution of voice right now. Everyone has a voice now, and most people love using it, but aren’t quite sure what to say except that they should say something. And, in a new global room full of rising voices we continue to shout louder and louder to be heard above the rising din. And few people take the time to listen. I’m constantly reminded of that great axiom, “Seek first to understand, then to be understood.”

The formerly mainstream news media is included in the rising number and volume of voices and opinions. In order to compete with Twitter feeds, Facebook posts, Snapchat, and Instagram attention grabbing, the formerly mainstream media has had to change to also grab attention. Much of that change isn’t for the better. That has influenced our own behavior, but mostly it has influenced theirs. For mainstream media now, it looks and reads like, the rules are, there are no rules.

So the shouting gets louder and louder, more and more frequent. And as the frequency increases the depth of insight seems to become shallower, more superficial. Sound bytes, YouTubes, hotlinks and infographics are batted back and forth in some new form of cyber argument that mimics a fast and loose version of the Greek forums, where debate raged between scholars in a public forum.

We’ve seen two examples of this in the ongoing, divisive political narrative. Some time ago an expired rock star, Ted Nugent, ignited rancor with radical right commentary that included inciting violence as a political tool. That’s wrong, no matter the political agenda. Every despot has proved that. More recently, an equally less relevant celebrity, Kathy Griffin, depicted the President’s decapitated head in a sensational lampoon that also suggested inciting violent response as a political tool, at least as commentary. That is also wrong.

Both are wrong. Both went too far. Both are a sensational attention grab for a waning career. And both sides argue some justification for each one’s bizarre and extreme political commentary. Both also illustrate our use- or misuse- of new access to media and our rising consumption of it.

One positive outcome has been the impetus to do more investigation into the media we see. That has been fascinating. It’s also helps shape opinions, hopefully to the more informed. And I’ll suggest a more informed opinion is likely to be more structurally sound.

Before the last presidential election I took an online survey that queries you on a long list of issues and, depending on your responses, prescribes who you should vote for. I got Bernie Sanders. I liked that, so I dug a little deeper into the ramifications of having Bernie Sanders as our President.

Voting for President is a little like going shopping without knowing any of the prices. The system tells you, “Pick out something nice, whatever you want.” But there are no prices and you may not even know how much you have to spend. You don’t get the bill until after you made it to the register. If you can’t afford what’s in your political shopping cart you either throw it on a charge card that has been maxed out since Nixon was President or you say, “The person in line behind me is paying.” Then they do that for the next person, and so on…

Increasingly, being in the middle seems to feel oddly isolated as the rising din to “pick a side” on social media gets louder and louder. It seems like the social media doctrine is to pick a side lock, stock and barrel- a political “Happy Meal” that includes a somewhat superficial acceptance of all or nothing from one side or the other. We only get a second to read, to decide, to respond. We may have learned something a long time ago in school, and we do remember part of that, so we quickly compare what we see to what we know and then we hit “post”. God forbid we should actually question, criticize, and inquire. And when we disagree, we need to be ready for the attempts to be shouted down.

I’m satisfied looking at the political and social landscape ala Carte though, and I’d like to know what it is I’m reading and where it came from- to the extent I can.

The outcome of this last election was about as wild a swing from one extreme to the other as you can get. The only way we could be farther from who we had as a former President would be to have elected an albino Margaret Thatcher with male reproductive organs. So things are pretty crazy right now.

The choice we have now is to make use of social media as a shield to paint our existing beliefs on and protect our entrenched views from the swords of new thinking, or as a mirror to reflect our own beliefs in the concern that we may have a big political booger hanging out of our nose.

I’m checking my own nose now. I suggest you do the same.

 

 

 

 

 

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By Tom Demerly for tomdemerly.com

bikeshopdentist

Was at the dentist today. $2,297.00.

My dentist is excellent. Truly. Does a fine job, professional and current on modern dental techniques. Great staff. Nice guy too.

As luck would have it my dentist is also a triathlete. While I was at his office I picked up his bike and brought it back to our bike shop to do a tune-up on it. He’s got a nice bike. He should.

I got to thinking: Why can my dentist command $2500 for services, but I will only bill him about $90-150 for his bike tune-up that takes about the same time? And before you argue that your teeth are a serious “health issue” I will suggest that your bike brakes are too when you need to avoid a collision with a car.

Why is the bike industry unable to command prices for service and products commensurate with other industries? Why is a doctor, a dentist, a plumber, an HVAC repairperson or an auto mechanic so much more expensive to hire than a bike fitter, bike salesman or bike mechanic?

Why are similar things so cheap in the bike industry, when they are priced consistently higher in other industries?

Like any single economic question, there is not one singular answer. It is worth inventorying the reasons why the bike industry, benchmarked against other industries, is habitually under-charging- especially for service- despite growth in demand and technology in cycling.

U.S. culture teaches us bicycles are children’s toys. Labor rates for servicing a Jet Ski, motorcycle, snowmobile or an RV are similar to automotive repair rates. But fixing a bike is something we grew up doing in our driveway. Our value calibration of bicycle service starts in our driveway as a kid. Because the bicycle industry as a whole remains largely unsophisticated compared to Apple and Tiffany’s stores, that value calibration of bike retailers remains lower than other consumer experiences.

bike shop kids

What can the bike industry do to change the perception that bikes are toys and labor should be cheap or free? There are a few answers, but the most apparent are to provide a more modern and sophisticated presentation of services and an updated visceral customer experience congruent with newer high-end client services and retail.

Let’s go back to my dentist’s office.

Days before my appointment I always receive a text message reminder from his office. They also phone me and leave a message with a reminder.

The dentist’s office has a trained receptionist, a “Concierge”, who coordinates services, attends to questions and generally administers logistical concerns with patients. It is her only job- to facilitate a smooth and pleasant transaction. She also handles the payments. The entire payment process is segregated to a different staff, a different physical location in the building. This helps solidify the payment experience as finite, non-negotiable, consistent and repeatable.

My dentist’s office is clean and modern, beginning with the exterior of the building. The signage and everything that transmits his brand message is attractive. His treatment spaces are spotlessly clean and meticulously arranged, not only for obvious sanitary reasons, but also to transmit the impression that this is serious business.

drbruce

Bike shops, by comparison, are less formal places where employees dress in shorts and T-shirts and customers “hang out”. You act how you dress, and you charge how you dress too. The vibe in bike shops is decidedly less professional, and consequently, so are the prices.

For these and other reasons my dentist can command $2500 for a service that takes about the same time and experience as rebuilding his Shimano Di2 carbon fiber triathlon bike. He collects more than ten times the revenue I do for a service that is more similar than dissimilar. And remember my analogy about your bike brakes being as important as your cavities when you’re riding toward an intersection at 20 MPH.

And before old timers argue that a more polished, cleaner, professional approach won’t work in bike shops, I will argue that it likely will, since most adult cycling customers are actually new cycling customers whose benchmark of what a customer experience should be is formed in retailers like IKEA, Apple, Victoria’s Secret and Abercrombie– not hanging out with the guys at the local bike shop. In fact, it is likely the only bike consumers that still want a homy, small-town, casual “buddy-buddy” personal feel to bike is the guy behind the counter, not the customer in front of it.

bikefit80

Change channels.

Tiffany’s is a high-end jeweler made famous by the movie “Breakfast at Tiffany’s” and is still famous for a few reasons, one of which is their iconic “Tiffany blue” (trademarked) brand color. Buy any engagement ring of a given size at Tiffany’s and it is roughly ten times the price of an equivalent sized ring from the corner jeweler. It also carries a consistently higher perception of worth and brand identity.

From 2007 to 2015 Tiffany’s revenue grew 60.49% according to Morningstar.com. That is despite the brutal recession in the U.S.

How does Tiffany’s command a price often ten times higher than an apparently comparable product and still increase sales, even during the recession?

tiffanystore

There are several reasons my dentist and Tiffany’s can command more revenue for seemingly similar services and products to the adult cycling industry.

Firstly, they ask for it. And dress for it.

Setting price immediately establishes a value calibration. When I lived in the Middle East I noticed this value calibration is often highly nuanced. The Arabs (and Chinese) invented commerce as we know it today. They know, unless you ask, you will never get the price you want.

Tiffany’s has also established uniqueness and differentiation through their fortunate product placement in a popular old movie and in every brand message they send, right down to their packaging and bags. When a person walks through a high-end shopping mall with a Tiffany blue bag in their hand, it not only calibrates our perception of the customer as affluent and discerning, it also spreads the brand message of Tiffany’s. It’s advertising. And it bolsters our impression of the customer.

By comparison most bicycle retailers use customer bags that look like you should empty a cat litter box in them.

Tiffany’s also maintains a quiet, reverent display and sales environment. A salesperson in Tiffany’s is never interrupted by a telephone ringing on the sales floor. Phone calls to the stores are answered off the sales floor. A phone never rings in the shopping spaces.

Change channels.

e-Bay is backwards retail. People list items, often used, sometimes of dubious value, on e-Bay and consumers compete upward for price in the auction format. Think about that: compete upward.

 Why do people compete upward for price on e-Bay when normal market forces exert downward pressure on pricing in retail?

Two reasons: Time component and repeatability of transaction quality (different from item quality).

e-Bay auctions end at a specific time, and the expiration of an item’s availability manipulates our perception of its value. e-Bay is also competitive since supply on unique items is finite and limited. When it’s gone, it’s gone. Both of those components exert an opposite competitive effect on pricing.

ebayauction

The quality of the transaction on e-Bay is almost always identical. This is different than the conduct of the seller and the quality of the item being sold/purchased. But it makes a case that the quality of the transaction (separate from the item in the transaction) is a key driver in our perception of price.

If the transaction experience is inconsistent and/or below industry standards it devalues the purchase price. Buy an antique figurine at a local resale shop, pay $10 for it. Buy the exact same figurine on e-Bay, pay $20, $25, $40…. Whatever the final bid is. People negotiate upward in a proven, repeatable transactional template with finite constraints on supply and uniqueness rather than commodity.

How can bike shops leverage these strategies to improve both the customer experience while raising revenues and profits?

The good news is there are tons of opportunities for the bike industry to provide a better experience for its customers. Of course, the reciprocal is that our current standard of customer experience is poor and lagging behind professional offices and forward thinking retail brands like Tiffany’s, Apple and others. Still, this creates a massive “empty space” where bike retailers could be earning more and providing a better experience.

negotiating-with-a-car-salesman-612mz111910

Step One: Recalibrate the Bike Shop Experience.

Why do you stand in line at a cash register when paying for a $5000 bike when you sit in a comfortable chair at an automotive dealership or at Tiffany’s to pay for your car or engagement ring?

Seated checkout in a non-cash/wrap setting is a small but significant step in recalibrating customer’s experience and perception of what it is to shop at a specialty bike retailer.

Having one staff member in each shift designated as the “Concierge” who greets, directs customer traffic and may also administer the customer checkout experience during slow traffic hours is another key experience quality feature that recalibrates customers’ perception of our industry.

bestbikedisplay

There are many, many other opportunities for bicycle retail to improve the customer experience by changing the transaction environment and appearance and also by adding tangible value to adult bike sales and service.

In fact, there are enough for me to fill a book with.

A problem in the bike industry is that few bike retailers and service providers are benchmarking outside our industry for ways to make the experience better in our industry. Until that changes, we’ll keep hanging out with our customers before and after shop rides in cool shorts drinking expensive beer while earning cheap wages.

“Nobody knows the future, you can only create the future.” Jack Ma, founder of Alibaba.com.

By Tom Demerly.

coffeefilters_edited-1

A couple years ago I moved back to Michigan from California to start a new business. I went to Costco with friend Sue Nichols Riegle.

I needed coffee filters for my old coffee machine. Costco only sold them in a 1000-count pack. That’s 1000 pots of coffee. A lot of coffee.

If you make one pot of coffee every day that will last you 2 Years, 8 Months, 3 Weeks, 5 Days, 11 Hours, 33 Minutes and 19 seconds.

When you buy them in bulk, the filters are cheap. So I bought the 1000 coffee filter pack, not so much to make coffee, but also to measure the progress of my life measured in coffee filters.

I made a commitment that by the time I got to the bottom of the coffee filters, all 1000 of them, that my life would be a lot different, and better, than it was when I moved back here to Detroit to open a new business.

This morning I noticed I am about half way through the coffee filters, and my life has changed dramatically from when I opened the container. Dramatically for the better.

One pot of coffee, one coffee filter at a time.

Sometimes I drink coffee when I have to stay up late to finish a project, other times I drink it when I have to get up early the next morning to continue the project, and other times I drink it when I finish a project.

They’re half gone and I’ve made a lot of progress. I wonder what I will have accomplished by the time they are all gone?

Here’s what I’ve learned from the coffee filters, and it’s a pretty simple lesson: It’s rare to make huge improvements in your life over one pot of coffee, over one day. It takes many pots of coffee, drunk on many mornings and many nights, to make the slow, grinding, progress that goes into any kind of success.

A friend of mine named Kim Ross once told me, “Successful people are usually just the ones who never gave up.”

She told me that when we were drinking a pot of coffee many pots of coffee ago.

By Tom Demerly.

trojanhorse

In much the same way as Franklin Roosevelt is remembered for the Social Security Act of 1935, President Barack Obama will be remembered for the Affordable Care Act.

And it may be a larger success than any of us imagine.

The Affordable Care Act could be a masterfully engineered piece of legislation that has already set in motion the only means possible to topple big medicine and make U.S. health care affordable. But not how you think.

We’ve all seen the charts and YouTubes comparing the cost of medical procedures in the U.S. to other countries. They make a case for health care being significantly more expensive in the U.S. than in other countries that already have a state subsidized or administered medical system.  It’s possible the authors of the ACA did a masterful “Potomac two-step” in selling the ACA to the powerful medical, pharmaceutical and hospital lobby. Washington sold them a Trojan horse.

ACA critics have pointed to a host of administrative problems that are likely short lived. Those problems aren’t “structural”.

A structural problem built into ACA is that the weight of medical costs in the U.S. is spread over the broader economic “ice” of the American population. That ice is still too thin to support big medicine’s current financial weight. One of two things can happen: The ice can break or some weight can be removed.

Since ACA is law, and law can presumably be enforced, the “ice” that is ACA will be held up by Washington. The weight that comes off the ACA ice will be U.S. “Big Medicine” getting whittled down to functional size. No more massive, glossy prescription drug marketing campaigns. No more mini-malls and valet parking at hospitals. No more health care providers filing endless reams of electronic files, paying staff to interpret billing and insurance logistics and creating their own internal television networks to promote themselves. Malpractice litigation will be reformed. Medicine will become more medical, less commercial and litigious.

The ACA will dry up hospital "malls" and commercial dining areas and other accessories to hospital operation.

The ACA will dry up hospital “malls” and commercial dining area and other accessories to hospital operation.

There will be blood. Hospital staff, already strained in many places, will be trimmed. Logistics will be streamlined, even doctors will earn less. Health care suppliers will suffer mightily; with many going bankrupt like auto component suppliers did in the U.S. automotive bailout. And just like the automotive bailout many of the financial negotiations that were abrasive and costly between unions and car companies will now be quickly dispensed in bankruptcy court. And for once, it will be the medical companies that will take the hit. The ACA may protect the citizen-patient.

“Health care quality will contract while health care access will expand.”

If this is the direction of ACA, intended or not, the process will be an abrasive one. We the people in the first decade of ACA will experience constant changes in health care logistics and a general decline in the quality of health care. In short, our health care infrastructure will contract to a scale similar to those of countries with functioning social medicine. In many ways that will appear as a downgrade. But in the spirit of ACA it will spread access to health care across a broader population. Instead of high-income people getting great health care and middle and lower class people getting none or reduced levels with exposure to financial ruin, everyone will get a roughly equivalent level of healthcare services and products. Health care quality will contract while health care access will expand. The optimal balance will be when the two conflicting agendas meet in the middle.

It’s possible President Obama’s ACA will be remembered as the savior of the American patient, not the American medical industry. Getting there will require a long and painful period of financial and legislative surgery that includes some painful amputations with no anaesthetic.

By Tom Demerly

jack-ryan-shadow-recruit

The greatest fear I had going into Jack Ryan: Shadow Recruit was that it would be a sad eulogy to Tom Clancy’s genius. I’m pleasantly surprised to be wrong.

Director Kenneth Branagh did his homework and borrowed subtle and successful elements from each of the Jason Bourne, James Bond, Mission Impossible and Tom Clancy franchises to weave a surprisingly good story thread that is visually well done.

Jack Ryan: Shadow Recruit is a tight and snappy spy thriller. It’s well written, tightly shown and quickly paced. Camera, sound and production techniques are tasteful and pay homage to its influences. Very little is over blown. Even the sets are well dressed and chosen.

Writers David Koepp and Adam Cozad used Tom Clancy’s character Jack Ryan with reverence for Clancy’s original vision of Dr. Ryan, the nerdy analyst turned reluctant but capable action hero.

Jack Ryan gets his first kill James Bond style, in a bathroom.

Jack Ryan gets his first kill James Bond style, in a bathroom.

Chris Pine as Jack Ryan is fantastic as is Kevin Costner as Thomas Harper, his CIA boss. And because no great spy film is a success without great villains, it is a pleasure to have Kenneth Branagh as the dangerous Russian, Viktor Cherevin.

The plot hits ominously close to home, literally and figuratively, with a story line that weaves into the little known world of economic warfare. Villains originate from Dearborn, Michigan in the shadow of Ford World Headquarters. The plan is to crash the stock market in a combined terror and economic attack; a scenario everyone hopes will remain fiction.

But Tom Clancy’s fiction has an ominous way of weaving its way into the headlines.

Jack Ryan: Shadow Recruit never sags and builds well to a strong climax. There are a few corny moments but remember, this isn’t a strict Clancy plot. It weaves influences from every corner of the spy thriller genre, and does it with respect and tribute to each. While these stories do become somewhat cookie-cutter this one is flavored uniquely and with enough craft to make it a snappy 105-minutes. And yes, there is a sequel planned that hopefully continues with this fine cast in the upcoming Without Remorse.

Tom Clancy would have loved Jack Ryan: Shadow Recruit. It is tight, quick and nice looking. This is a pleasant surprise after the painful loss of a great author and storyteller who created these characters. That new writers are able to execute on Clancy’s vision confirms their talent and reverence for his mastery.

Taking to the streets with a nod to Bourne franchise in "Shadow Recruit".

Taking to the streets with a nod to Bourne franchise in “Shadow Recruit”.

By Tom Demerly.

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Early July 2005: I was in the car. CNN was on. There was a report of a “U.S. long range reconnaissance team lost in Afghanistan”. They went to a commercial.

I pictured what must have been going on. Marine recon, Army Special Forces, Naval Special Warfare, Air Force Special Operations. It was one or some combination of them.  They had no comms, they were cut off, they may be lost, their food was gone. They may not even be alive by the time it made the news.

In the mid to late 1980’s I was a member of a U.S. Army National Guard Long Range Surveillance Team, Co. F., 425th INF (RANGER/AIRBORNE), Michigan National Guard. I was the scout/observer for our five man reconnaissance team.  We never saw combat then. But the sense of being a long way from home, cold, wet, hungry and with no communications is a very familiar one. Our radios never worked. We rarely got comms. We often walked home, even on training missions.

In 2007 when Marcus Luttrell wrote his book Lone Survivor I read it in one sitting, and didn’t sleep well for days. His account of a long range surveillance mission gone bad is harrowing and realistic.

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“Lone Survivor” author Marcus Luttrell signs his new book “Service”. Luttrell’s incredible account of Operation Red Wings deserved a better film adaptation.

This weekend Director Peter Berg’s adaptation of Lone Survivor hit theaters. Berg is the mastermind behind the impressive and haunting film The Kingdom from 2007.

Berg executes the complex story of Operation Red Wings told in Luttrell’s Lone Survivor with the level of authenticity you expect for a 121-minute Hollywood movie. There are moments when the film “works”, sort of. But for the most part it is clunky, forced and unrealistic feeling.

Berg may get a pass because faithfully depicting the horror of a small recon team retreating down a cliff side in the high Afghan mountains of Kunar Province is technically demanding. But remember Steven Spielberg’s D-Day landing scene in Saving Private Ryan, a scene so real it makes you recoil in terror and smell the cordite, exhaust fumes and gore. Even Ridley Scott’s Blackhawk Down, while very “Hollywood-ized” provides a more authentic and vertiginous sense of what combat must be like. Both Saving Private Ryan and Blackhawk Down “feel” more realistic. Lone Survivor relied too heavily on bad set dressing, rotten camera movement, poor make-up and a generally inauthentic “look” to deliver.

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The cast of “Lone Survivor” look more like an airsoft convention than a Long Range Surveillance Team.

The shape and storyline of Lone Survivor is good but the look and feel is shallow and contrite. There is so much “punch” and terror to this story it could have been done better. The digital effects, especially of aircraft and wide scenes, are embarrassingly poor by current standards. Lone Survivor simply looked “hurried” and synthetic. The make-up effects of wounds and blood looked like something you’d see in a Halloween haunted house. Even after three days of a long range reconnaissance patrol the characters didn’t look authentically dirty and grimy.

Another nick against Lone Survivor is that the “Afghanis” didn’t look like they lived in the mountains of Kunar Province. They looked like people from an L.A. cattle call for “Afghan” extras for a film shoot. For reference on how to get it right look at the realistic pirate depictions in Paul Greengrass’ Captain Phillips . Barkhad Abdi and Barkhad Abdirahman were authentic and believable in their roles as Somali pirates, in no small part because they are from Somalia.

Peter Berg’s Lone Survivor is not a total failure. The audience in the theater spontaneously applauded when the credits rolled, so it got their attention. But it isn’t the authentic and horrifying insight into Long Range Surveillance and Marcus Luttrell’s incredible book that I had hoped for.

By Tom Demerly.

Cmdr. Brian W. Sebenaler, commanding officer of Naval Special Warfare Basic Training Command (BTC) speaks to members and guests during an establishment ceremony for the command held at Naval Amphibious Base Coronado. BTC reports to the Naval Special Warfare Center and is charged with the basic training of all naval special warfare forces, including both Navy SEAL and special warfare combatant-craft crewman (SWCC) basic training programs, which include the BUD/S course and SEAL qualification training for SEAL candidates, and basic crewmen training and crewmen qualification training for SWCC candidates. (U.S. Navy photo by Mass Communication Specialist 2nd Class Kevin S. Beauchamp/Released)

Cmdr. Brian W. Sebenaler, commanding officer of Naval Special Warfare Basic Training Command (BTC) speaks at Naval Amphibious Base Coronado. (U.S. Navy photo by Mass Communication Specialist 2nd Class Kevin S. Beauchamp)

52 years ago today President John F. Kennedy signed into law the formation of a new special operations unit called the U.S. Navy SEa, Air and Land” or “SE.A.L Teams”; the U.S. Naval Special Warfare Teams, the Navy SEALs.

No military unit is more misunderstood, misrepresented or misquoted. The Naval Special Warfare Teams are also justifiably celebrated as one of the most vigorous, capable and successful combat units in the entire U.S. arsenal.

Over the past 30 years I’ve been occasionally privileged to work and socialize with members of the Naval Special Warfare community. I’ve never failed to be impressed by their internal standards, training and capabilities. And by their humility.

The history books tell you the Naval Special Warfare Teams were born from the Underwater Demolition Teams, the “Frogmen”. Since then their mission and capabilities have expanded to include intelligence gathering, direct action, rescue, security, reconnaissance, technical and operational development and a host of other missions so diverse it has presented major challenges to these units.

(left) Athletes participate in the Navy SEAL Fitness Challenge in Dearborn, Michigan. (right) Naval Special Warfare Operator Mitch Hall wins the annual SuperSEAL triathlon in Coronado, California. (Photos by Tom Demerly).

(left) Athletes participate in the Navy SEAL Fitness Challenge in Dearborn, Michigan. (right) Naval Special Warfare Operator Mitch Hall wins the annual SuperSEAL triathlon in Coronado, California. (Photos by Tom Demerly).

Another great challenge facing the Naval Special Warfare community is the media’s love affair with them. Officially and unofficially the Navy has fed into this, with everything from support of Hollywood film projects to unsanctioned technical support of computer games and thousands of books.  In 2008 and 2009 Naval Special Warfare promoted a national fitness competition called the “Navy SEAL Fitness Challenge”. Naval Special Warfare has supported an annual triathlon called “SuperSEAL” and “Superfrog”.  Naval Special Warfare also sponsored the Ironman World Championship along with several triathletes who are active members of The Teams.  Next week a new Hollywood movie, “Lone Survivor”, joins over 40 popular movies featuring Naval Special Warfare operators as diverse as “G.I. Jane”, “Transformers” and “Act of Valor” that featured cast members from the Naval Special Warfare teams.

In the past decade there has been tremendous growth in the Naval Special Warfare community.  The last time I visited the Phil Bucklew Naval Special Warfare Center in Coronado, California during 2007 there was a construction project underway to house new Basic Underwater Demolition School students and expanded administration activities.

Naval Special Warfare has also seen its share of controversy.  In 2010 a west coast Naval Special Warfare operator and instructor was arrested for trafficking weapons smuggled from Afghanistan and sentenced to over 17 years in prison.  In 2013 Esquire magazine ran a feature story alleged to be an interview with a Naval Special Warfare Operator who claimed to have killed Osama bin Laden during a U.S. raid on Pakistan. The interview was sharply critical of treatment of Naval Special Warfare veterans.

What I’ve learned from the Naval Special Warfare Teams and their members is that they are human. While they are exceptionally dedicated, incredibly well trained and maintain an impressive level of proficiency in a vast array of skill sets they still suffer the fallibilities of the common man. They have difficulty in personal relationships like the rest of us and struggle with divorce and emotional challenges.

(left) At the Phil H. Bucklew Naval Special Warfare Center for SuperSEAL triathlon. (center) On board an 11-meter RIB off Coronado Island. (right) With Naval Special Warfare Development Group original member and author Chuck Pfarrer

(left) At the Phil H. Bucklew Naval Special Warfare Center for SuperSEAL triathlon. (center) On board an 11-meter RIB off Coronado Island. (right) With Naval Special Warfare Development Group original member and author Chuck Pfarrer.

One of many things that makes them exceptional is they do all this set against the backdrop of a necessity to maintain operational security and rarely disclose their true challenges among non-military relationships. This makes their tremendous burden even greater.

Naval Special Warfare is a community worthy of effusive praise and recognition. They have shouldered a mighty share of the burden of the Vietnam Conflict, numerous “peace time” actions, Operation Iraqi Freedom, the Global War on Terror and other conflicts while maintaining a level of inter-unit quality almost unmatched in the world.  On their 52nd birthday it’s worth acknowledging their contribution.

Authors Note: If you are a fan of books about the U.S. Naval Special Warfare Teams you may find my review for MILTECHREV.com of Greg E. Mathieson Sr. and David Gatley’s impressive new book, Naval Special Warfare here of interest. It is the definitive work on Naval Special Warfare available to the public:

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2014 New Year's fireworks on the Burj Khalifa, Dhubai.

2014 New Year’s fireworks on the Burj Khalifa, Dhubai.

1. You do not know when you will die.

2. It will be sooner than you expect.

3. There will be things you wish you had done.

4. Not fearing death makes you more alive.

5. You will fail in life. Try again. Don’t give up.

6. Don’t fear failure. Instead, fear not trying.

7. Happiness is a balance of striving for new and being content with now. Do both.

8. True friends are one of the most important things.

9. Understand what you can control and control it vigorously. Let the rest go.

10. Plan for later but live for now